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Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys

Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing multiple supply-side ad platforms to bid on ad slots. Broadsign Reach Header Bidder, the company says, “enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather …

Appspace Gets Even More Focused On Workplace; Launches Unified Platform That Includes Apps, Intranet Solution

Appspace’s roots may be in digital signage, but the company now positions itself as providing workplace experience software, with pushing content to screens just one aspect of a more rounded internal communications offer for corporate environments. The Dallas-based company has launched an all-in-one, unified platform that still has a digital signage application, but also involves …