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Five Pitfalls For Agencies And Integrators In A Commoditizing Digital Signage Marketplace

  Guest Post: Geoff Bessin, Intuiface You’re probably aware of the Innovator’s Dilemma. An innovative company corners a market and then becomes inwardly focused, directing efforts towards protecting its existing business model and technology rather than innovating further. The result is a company that becomes vulnerable to the type of upstarts they once were. There …