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BUSINESS (Seite 9)

BUSINESS

Ocean Outdoor DooH Game Lets Players Control Screen With Their Backsides

March 5, 2026 by John Berkovich

Ocean Outdoor DooH Game Lets Players Control Screen With Their Backsides

An interactive digital out-of-home campaign in Europe is letting participants control a game on large-format screens using their backsides. Called Dodge The Finger, the campaign was created by Manchester agency TBWA\MCR for prostate cancer charity Prost8 and runs on premium digital screens operated by Ocean Outdoor. The retro-style arcade game uses motion-tracking technology to detect …

Kiersten Gibson on How Reach Media Went from Ice Arena Signage to 2,000-Screen Projects

March 5, 2026 by Antonia Hamberger

Antonia Hamberger (left) chats with Kiersten Gibson, president at Reach Media Network. (Image: invidis/Sixteen:Nine)

Kiersten Gibson is probably one of the most down-to-earth people in digital signage – and, hands down, one of the best dressed. She’s been with Minnesota-based CMS vendor Reach since way back when the company was mostly doing signage in ice arenas. Since, as Kiersten put it, “there are only so many ice arenas you …

Palmer Digital Group Promotes Chuck Lewis To President

March 5, 2026 by John Berkovich

Chuck Lewis, president at Palmer Digital (Image: Palmer Digital Group)

Palmer Digital Group has promoted Chuck Lewis to president, elevating the longtime vice president who has been with the company since its founding in 2018. Based in Aurora, Illinois, Palmer Digital Group designs, supplies and installs indoor and outdoor digital kiosks, drive-thru digital menu boards and canopy systems, primarily serving quick-service restaurant and fast-casual operators. …

No Peeking: Samsung Display Shows Privacy Panel to Avert Sneaky Side-Glances

March 5, 2026 by Antonia Hamberger

The The Flex Magic Pixel OLED panel limits visibility from off-axis viewing angles. (Image: Samsung Display)

How can next-generation panels support AI processing at the device level? This is a question all display manufacturers currently ask themselves, with many of the new hardware generations equipped with higher processing powers and NPUs to handle AI workloads. On the consumer side, this means personal devices are becoming even more like personal assistants – …

JC Decaux Wins 10-Year OoH Contract at Denver International

March 4, 2026 by Antonia Hamberger

Double-sided LED on the concource at Denver International Airport (Image: JCDecaux)

Outdoor advertising giant JC Decaux has been selected for a new 10-year airport advertising contract in the United States, further strengthening its global aviation portfolio. The company announced that its North American subsidiary has won the advertising concession for Denver International Airport (DEN), following a competitive bid process. The agreement is scheduled to go before …

Houston Airport Switches on New 220-Foot LED Masterpiece

March 4, 2026 by Antonia Hamberger

Cylinder LED display at Houston airport's Terminal E (Image: Gentilhomme)

Thinking of airport experiences like the multimedia landscapes we know from travel hubs like Singapore or Orlando, there are really only two companies that come to mind: Moment Factory and Gentilhomme – both out of Canada. The latter of the two has now completed another stunning installation, a 220-foot (67-meter) cylinder LED display at George …

Yorktel and Kinly Unite Under One Global Brand After 2025 Merger

March 4, 2026 by Antonia Hamberger

Following Yorktel’s acquisition of Kinly in August 2025, the combined organization has completed the merger of its brand identities. Moving forward, the US–European ProAV integrator will operate solely under the Kinly name – embracing the Dutch roots and legacy of the company founded in 1998. Both businesses bring decades of experience and sustained growth in AV, …

Clear Channel to Carry World Cup Content on 65M-Reach US DooH Network

March 3, 2026 by John Berkovich

Clear Channel Outdoor to Carry World Cup Content on 65M-Reach US Digital Screen Network

Clear Channel Outdoor is teaming up with Footballco to distribute global soccer content across its U.S. digital out-of-home network as the Fifa World Cup returns to the United States for the first time since 1994. Under the partnership, real-time tournament updates, including live scores, match results, brackets, standings, breaking news, and cultural storylines, will run …

Former Sharp NEC Executive Launches Elysium LED

March 3, 2026 by John Berkovich

Former Sharp NEC Executive Launches Elysium LED

A new LED display company has launched in Chicago, USA, targeting North America and Europe with a focus on engineered, fine-pitch LED solutions. Elysium LED was founded by Kirt Yanke, a former executive with Sharp NEC Display Solutions. The company enters the ProAV market with indoor Core, Slim and Pro series products, along with outdoor …

Genmega Turns ATMs into Programmatic DooH Screens, Monetizing the Cash-Withdrawal Moment

March 3, 2026 by John Berkovich

Genmega Integrates Context Networks Platform to Monetize ATM Screens (Image: Genmega)

Dallas, USA-based ATM manufacturer Genmega has integrated Context Networks’ retail media platform into its digital display toppers, enabling independent ATM operators to generate advertising revenue from their installed base. The factory-level integration embeds Context Networks’ programmatic advertising technology directly into Genmega’s topper displays, allowing independent sales organizations and ATM deployers to activate media revenue without …

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