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BUSINESS

Spectrio Acquires inReality, Adding AI-Driven Venue Analytics To Solution Stack

The Tampa-based digital signage software and solutions firm Spectrio has added to its solution stack with the acquisition of inReality, an Atlanta-area company that does audience engagement and analytics. Disclaimer – Spectrio acquired and now publishes Sixteen:Nine. From the announcement: Spectrio, one of the nation’s leading providers of comprehensive digital signage systems, has broadened an …

Cenareo Adds Video Production To Its Offer Via Acquisition Of Another French Software Firm, EasyMovie

The French CMS software firm Cenareo has acquired another French software firm EasyMovie, expanding its range of solutions to include video production capabilities aimed mainly at corporate customers. Based in Paris, EasyMovie is positioned as an all-in-one video suite for busy people who don’t have “video production” in their job title. That would seemingly align …

Vericast, Intel Partner On Context-Driven Retail Media Networks Solution

The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out of a trial deployment in 50 c-stores. The solution pairs Vericast’s “intelligent targeting technology” and Intel’s Edge software platforms “to deliver contextually relevant advertising and product information throughout the shopping experience. …