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BUSINESS (Seite 218)

BUSINESS

Creative Shop Obscura Digital Acquired By Madison Square Garden Company

November 21, 2017 by Dave Haynes

One of the top companies in big digital canvas creative, San Francisco’s Obscura Digital, has been acquired by the sports and entertainment firm The Madison Square Garden Company. Obscura will become part of MSG Ventures, MSG’s technology group. “MSG is committed to building on its incredible legacy of delivering unforgettable experiences by anticipating and embracing …

Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign

November 20, 2017 by Dave Haynes

Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …

OOH’s Q3 2017 Sales Up 1.9%, Says OAAA

November 20, 2017 by Dave Haynes

Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …

Starbucks Markets Seattle Office Space It Owns Using Vast Projection Wall In Lobby

November 17, 2017 by Dave Haynes

There is so much fine pitch LED stuff going in as video walls these days that it is easy to forget about other ways of doing a big digital canvas, like projection. This is a project in Seattle in a building owned by Starbuck’s – but it is NOT the head office, just commercial property …

Provision, Coinstar Partner On Rollout Of 3D Holographic Kiosks

November 16, 2017 by Dave Haynes

LA-based Provision Interactive Technologies has done a partnership that will see its 3D holographic display and point-of-sale coupon system added to some 300 Coinstar money-counting kiosks in the U.S. before the end of this year. The partnership, says a press release, enables Coinstar to offer customers in-store savings on consumer products with coupons offered through …

That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

November 15, 2017 by Dave Haynes

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare.” Anything with that many moving parts, out in the elements, is going to need a lot of …

Ayuda Adds AI-driven Audience Analytics Through Partnership With AdMobiliZe

November 15, 2017 by Dave Haynes

Miami’s AdMobilize has done a partnership deal that will see itsAI-based audience analytics and reporting capabilities running on out of home media properties that run off Ayuda Media Systems software. The integration will equip uses of Montreal-based Ayuda’s ERP and signage platform with both audience measurement and vehicle analytics functionality, as well as real-time campaign performance …

Creative Realities Back In Red, But Sales Up In Big Way

November 15, 2017 by Dave Haynes

After a positive stretch, the first in years for the blended entities, Creative Realities is back well into the red ink zone, based on new SEC filings. We have incurred net losses and negative cash flows from operating activities for the years ended December 31, 2016 and 2015. For the three months ended September 30, …

New Data Platform Tracks, Logs Total Population Movement Of U.S.

November 13, 2017 by Dave Haynes

Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. The toolset is aimed at industries like digital OOH …

Acer Expanding Digital Signage Activity Via Majority Owner Position In Old Subsidiary Aopen

November 11, 2017 by Dave Haynes

Acer is taking on 51% ownership in another Taiwan tech company, Aopen, in what is described as a core strategy to expand its digital signage business. Acer will participate in a private placement of 36.5 million new common shares of AOpen at a price of $0.38 per share USD. This is a bit of a …

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