If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it worked.
I poked around this morning and found very little mention of it on X (Twitter), Tik Tok or Linkedin. I found ONE brief video on YouTube, and it doesn’t exactly suggest Times Square was buzzing with excitement about this.
Using the Coke bottles as the Pong “paddles” is a simple but clever little twist.
https://youtu.be/sja8L6rlBio?si=zHK2g1_tW2dgSaYA
Here’s a shot looking at the player set-up;


