I’ve been paying attention to a Dutch startup called VideowindoW because of its interesting approach of manufacturing digitally-embedded building glass that runs media but also doubles up as active glare control.
The company promotes several use cases as it looks for early adopters, but the most obvious and compelling one is for windows in mass transport environments where there is a LOT of glass.
The company has long had a demo in place in Rotterdam’s airport and I just came across a Linkedin post from a guy working on other technology at the the airport – like hydrogen-powered aviation – showing the lounge screens being used for passengers to play Pong.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
That’s fun and wholly unexpected in a something like an airport lounge, but it has no defined benefits other than entertainment and distraction, but the company has also demo’d and is marketing what it calls Biophilic Glare Control. As the CEO explains below, the technology responds to natural lighting conditions and uses code to grow a black and white canopy of leaves to filter strong sunlight as needed.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
Here’s a photo, as well …
The tech can also show information relevant to passengers, and video art.

