This is a recently-opened flagship store of the cycling-focused retailer Q36.5 in Zurich – a two-level venue that’s visually dominated by a big fine pitch LED that fills a feature wall.
The LED is an AOTO 1.5mm.
This is notable because of its scale. In larger stores, a screen of this size might still just be a visual feature in a sea of visual features. But this is the key visual for the whole store and can be seen on the main and mezzanine levels. I also like the visuals, which speak directly to the lifestyle of serious recreational cyclists.
Very nice!
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