This is a flagship Caixabank branch in Madrid, in Plaza Colón, that uses much of the facade of a Norman Foster-designed building as a screen.
The digital aspect used see-through mesh LED displays in the windows, and there is a LOT of full-wall LED inside the branch, all running custom experiential content that does not appear to reference anything like interest rates or savings plans.
The project was put together by Barcelona-based Instronic, which has an increasingly impressive list of great-looking jobs, like this lobby, also in Madrid.
Here’s a video …
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Here’s a lobby pic …