The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology.
The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people to photobomb player photos.
I think I have seen the virtual hockey goalie thing they’re doing before, but I like the idea of a digital air hockey game (as long as it doesn’t replicate the ear-splitting clicks of the plater discs).
MVP’s work – a lot of it gesture-based – is focused very heavily on fixed and pop-up professional sports fan experiences.
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