Here’s the DSA Crown award winner from last week in:
Category – Point of Sale (content budget less than $10,000)
Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and just put on a nice interactive screen in the showroom. If started from zero with no content, this would have cost a whole lot more than $10K.
Still, there’s an awful lot to be said for cost-effectively re-purposing media.
Mercedes-Benz USA has some 400 of these units deployed in dealerships around that country – allowing showroom visitors to browse the full model line and do some color and trim configurations.