How to be better at messaging and marketing for digital signage

I did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season.

In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go through the motions.

Useful information for anyone charged with marketing in this sector (and usually spinning a few other dishes at the same time around the office).