Some of us who have been around the industry for an awfully long time feel pretty strongly that just throwing technology into a store is not THE answer, just an element of the answer. There still aren’t that many examples of a DS installation that really pulls things like print, merchandising and digital together, but one I was shown the other day is awfully good.
This is from a Toronto department store promoting a cosmetic line and using mixed media and merchandising to really take over the space. The thing was done by the Toronto digital printing company Icon, working with solutions guys Gridcast