A 9,266-square-foot transparent LED display will transform the main entrance of Mortgage Matchup Center into a large-scale digital canvas for games, concerts and outdoor fan events.
Ahead of 2027 Season and NBA All-Star Game: Phoenix Suns Add Massive Transparent LED Facade
The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury home is getting a digital addition ahead of one of basketball’s biggest events, with a 226-foot-wide transparent LED display being installed across the main plaza entrance of Mortgage Matchup Center.
Measuring 41 feet tall and covering 9,266 square feet, the installation is being billed by the teams as the largest exterior transparent LED display on an NBA or WNBA arena. The multimillion-dollar display uses Absen LED technology and will be completed in September, in time for the NBA season. The LED panels on either side of the center display can operate independently or combine with it to create a single continuous visual canvas with the installation featuring more than 17 million pixels and supporting content at 60 frames per second.
The display will show Suns and Mercury content, game highlights, concerts, and other arena events, allowing for outdoor watch parties and other activations designed to make the plaza a gathering space instead of simply an entrance to the building.
Ready for NBA All-Star 2027
The timing is ideal since Phoenix will host NBA All-Star 2027 from Feb. 19-21, culminating with the 76th NBA All-Star Game at Mortgage Matchup Center on Feb. 21.
That will put the new LED display in front of a global audience only months after it goes into operation, while also giving the arena a large outdoor platform for fan activities surrounding All-Star Weekend.
The project is part of an effort by Suns and Mercury owner Mat Ishbia to upgrade the fan experience at the downtown Phoenix arena. In announcing the display, Ishbia said the objective is to create a place where fans can gather around major sports and entertainment events throughout the year.
The installation also illustrates how large-format LED is increasingly moving beyond the seating bowl. Arena and stadium operators are using exterior displays and digital facades to extend the event experience into plazas and other public areas, creating additional spaces for live content, sponsorship, and fan engagement before, during, and after events.