Ströer is set to install “The Whale”, a massive 342-square-meter LED display, making it Germany’s largest indoor DooH screen to date. Installation is expected to be completed before the end of this year.
“The Whale”: Germany’s Largest DooH Screen to Debut in Hamburg
From 2026, Hamburg Central Station will be the proud host of Germany’s largest indoor digital-out-of-home screen. Media owner Ströer is set to install “The Whale”, an impressive 342-square-meter LED display, on the north side of the station’s concourse.
Measuring 38 meters in width and 9 meters in height, the screen will be optimally visible from the platforms, reaching over half a million daily visitors at Germany’s busiest train station.
Ströer plans to complete the installation within the year, with advertising bookings opening in 2026. Advertisers will be able to book slots starting at 10 seconds, with up to 20 repetitions per hour, alongside integrated editorial content such as news and weather updates.
A new highlight for Ströer’s Public Video network
“With the Public Video Giant in Hamburg Central Station’s concourse, we are realizing a project that is unique in Germany in terms of size, location, and technological sophistication,” said Alexander Stotz, CEO of Ströer Media Germany. “This new large format embodies our vision of turning digital-out-of-home advertising into an immersive experience, making brands unmissable.”
Michael Noth, Co-CEO at Ströer Media Solutions, adds: “Hamburg Central Station is a hub of movement and encounter—perfect for brand communication that resonates with everyday life. With the new giant screen, we are offering a medium that excels in reach, emotional impact, and technical excellence. Advertisers gain an iconic presence in an iconic location.”
Breaking records in size and impact
Classified as part of Ströer’s Public Video Giant Screens portfolio, “The Whale” surpasses previous “record formats” in Germany by a wide margin. For comparison:
The large LED screen at Lanxess Arena, marketed by Ströer since last summer, measures around 100 square meters.
The Berlin Hygh Screen in the Sony Center, inaugurated earlier this year, is nearly 100 square meters smaller than “The Whale.”
Ströer also refers to the screen as “3D”, suggesting that future campaigns may include forced perspective effects. While these effects are typically more effective on corner screens, Ströer indicates that they can also be implemented on flat displays, especially on a massive surface like The Whale’s.
