Three days of insights into AI, managed signage and all the latest trends: here are the highlights of the first three-day DSS Europe – with speakers from Google, Teamviewer, Lenovo, and many more.
The Digital Signage Summit Europe is a must-attend event for anyone who wants to play an active role in the future of digital signage. For anyone curious on what to expext, here is a first glimpse into this year’s extended three-day program.
“As the digital signage industry continues to evolve at a rapid pace, expanding DSS Europe to a three-day programme was essential to cover the most pressing topics in depth. With AI and Managed Services reshaping the landscape, this extended format allows for richer discussions, more expert insights, and a greater diversity of perspectives from C-level executives of major brands to industry disruptors and niche specialists, ensuring DSS Europe is an unmissable event for the digital signage industry,” says Florian Rotberg, conference chair and Managing Director of invidis consulting.
Day 1 – Wednesday, May 21: New – The Digital Signage Technology Forum
DSS Europe 2025 kicks off with a brand-new format: the Digital Signage Technology Forum. This day focuses on the latest tech trends, including AI, cybersecurity, remote device management, and platforms. It’s designed especially for technical decision-makers in the integrator sector.
The day begins with a keynote from Florian Rotberg and Stefan Schieker of invidis, offering insights into the current state of software development—with a special emphasis on how to protect digital signage networks from cyber threats.
Sessions on that day explore AI implementation, on-prem vs. cloud solutions, API best practices, and player technologies. Speakers include Jesper Knoop-Henriksen (Google Chrome OS), Marcus Panwitz (Teamviewer), and Josef Schneider (Kirchberg Capital).
Topics also include content distribution via app stores and HTML5 streaming.
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Day 2 – Thursday, May 22: Focus on Managed Signage
The second conference day centers on strategic developments in digital signage and DooH. The main theme is the growing impact of managed services and how they are transforming business models across the industry.
Key topics include data-driven decision-making, green signage, and how industry players are adapting to new competitive dynamics and the global trade war. Through keynotes and panel discussions, top executives will share how they’re navigating geopolitical uncertainty, using AI to drive growth, and responding to evolving trends in software, content, and technology.
One of the day’s highlights is the session The Leading Integrators of the World, featuring Alberto Cáceres from Trison, who will discuss global integration strategies. Stan Richter from SignageOS will present best practices for managing complex networks in the Network Operations Panel.
In the Global Leaders Panel – The Billion Dollar Club, speakers like Johanny Payero from Lenovo will explore the growth strategies driving billion-dollar enterprises in digital signage. Johan Lind from Vertiseit will offer his perspective on the future of signage software and platforms in the Software Leaders Panel.
Day 3 – Friday, May 23: AI, Digital Signage & Retail
The final day of DSS Europe 2025 focuses on the growing role of AI in digital signage and retail. Key questions include: Is AI the next big leap for the industry? How can it be applied effectively? And what needs to change for seamless integration?
The day begins with an investigative keynote from invidis, exploring the relationship between AI and digital signage. Throughout the day, speakers will demonstrate how AI can streamline content creation, improve audience targeting, and support data-driven decisions—delivering real business value.
Highlights include a Fireside Chat on AI & Transformation featuring industry leaders like Julian Phillips (AVI-SPL) and Jon Sidwick (Blue Touch Paper). Other sessions will cover practical applications of AI across content, data, software, operations, and security, with insights from experts such as Matteo Baldi (Livesignage), Pol Rosset (Windowsight), and Johannes Tröger (Ameria).
For those focused on data strategies, Iman Nahvi (Advertima) will share how data is shaping the future of digital signage. Several panels will also explore current trends in the DooH space, including key metrics and regional developments. Shekhar Rao (Skycom India) will provide a global view on DooH and retail media.
To close the event, invidis experts will review AI’s current limitations and summarize the key takeaways from the day.
invidis Strategy Awards & Yearbook Launch
This is just a preview of what’s to come—new speakers and sessions are added daily on the official website. However, two dates are already fixed on the conference agenda: The invidis Strategy Awards on Thursday, May 22, and the launch of the new invidis Yearbook – the ultimate reference for everyone involved in digital signage.
Tickets are still available with a 30% early bird discount. For full details on registration and ticket options, visit the official event website.
