M-Cube has handed over responsibility for its UK business to Ross Pedgrift, while Alexios Blanos takes on a global role. Pedgrift first got to know the team at DSS Europe in 2023, where he recalls being inspired by their presentation.
Since the start of the new year, M-Cube – digital signage integrator headquartered in Milan – has appointed Ross Pedgrift as its new UK Business Director. Pedgrift, who has known M-Cube since his time at the Beaver Group (before it was acquired by Trison in 2019, making it one of M-Cube’s main competitors), takes over from Alexios Blanos, who steps up as International Business Development Director.
Prior to his new role, Pedgrift worked in the signage segment for the display brand Clevertouch. As he shares in an interview on the M-Cube website, he first encountered the M-Cube team during this time. “What truly inspired me was seeing the team present at DSSE 2023. The team’s focus on creating emotional and memorable customer journeys resonated deeply with me. It’s rare to find a company that genuinely understands the power of digital signage to evoke emotions and enhance experiences. Joining a team that aligns with my philosophy and vision for the industry was an opportunity I couldn’t pass up,” Pedgrift says.
One of his main goals will be to increase M-Cube’s brand awareness in the UK, partly by sharing more case studies and success stories. He also plans to establish a UK showroom, where M-Cube can host events and showcase ideas for engaging digital signage solutions.
