Barcelona | Holodisplays, transparent MicroLEDs, and e-paper kiosks—much of Samsung’s ISE showcase features future technologies. Meanwhile, the VXT and SmartThings Pro software platforms are evolving into robust, market-ready ecosystems.
The Wall is and remains Samsung’s flagship. For years, the fine-pitch LED in front of the ISE booth has drawn crowds. This year, it is a massive 463-inch model with a 1.2mm pixel pitch that forms the centerpiece. However, simply setting up an LED wall with high resolution is no longer enough to impress trade visitors at ISE. To enhance the depth effect, Samsung came up with an angled construction in combination with projectors. But The Wall is also shown in many industry use cases:




Holodisplays as eyecatchers
But, of course, there’s more eye-candy. To truly stand out, at least one technology must grab attention and say, “I’m new, look at me!”This year, that role belongs to Samsung’s holodisplay. The hologram effect appears when viewed at a 45-degree angle, making objects seem to float in midair. In Samsung’s museum scenario, these are historical artifacts; in the QSR corner, it’s a chicken taco.


E-paper displays up to 75 inches
This year, the Samsung booth features more LEDs than ever before. The transparent MicroLED, which drew attention at ISE 2024, is showcased again in both the control room and museum scenarios. A completely new addition is e-paper displays, which are integrated into the stand design as info panels. Samsung is also displaying 75-inch DooH steles, using the largest e-paper panel to date that was recently introduced by white label manufacturer E Ink, along with e-paper screens of various sizes in a dedicated area. Samsung is also combining the technology with its VXT CMS, demonstrating how the software can optimize the image quality of e-paper displays by adapting content to specific fonts and images.




Software – no longer just a side hustle
The biggest innovations this year are in software. The VXT and Smartthings Pro platforms, introduced last year, have evolved from hardware accessories to key highlights of Samsung’s trade show booth. VXT is designed specifically for digital signage, while Smartthings Pro serves as a comprehensive IoT platform for the corporate world.


Both platforms share the same goal: greater efficiency, streamlined processes, and easy operation—whether for digital signage networks or managing all technologies in a building. By integrating their software and devices, partners can tap into Samsung’s broad user base, while Samsung benefits from incorporating innovative third-party applications into its ecosystem. VXT boss Alex Lee told us more about this strategy shortly before ISE.
While hardware innovations like e-paper and transparent MicroLED are still evolving before practical integration is feasible, Samsung’s software is already market-ready. VXT and Smartthings Pro continue to expand their network of partner solutions, aiming to make integration simpler and more diverse. As these platforms become more accessible, they should also become more valuable to customers. A space to watch for 2025.