Weekly

Barcelona: New Bershka Flagship Concept

Barcelona | Since summer, Inditex has reopened its Bershka flagship store on Passeig de Gracia in Barcelona. Bershka, the second-largest Inditex brand by sales after Zara, features a store design by the renowned OMA architect. The design is iconic and offers the best retail experience in Barcelona.

The new store’s interior, from the basement to the upper floor, creates a seamless and open space where boundaries fade. Designed for omnichannel shoppers, it features round LED lights, kinetic LED displays, and interactive fitting rooms.

As with most Inditex concepts, Berksha also integrated large self-checkout zones which feel more like a lounge than a transaction area. The store is well worth a visit. Highly recommendable.