Barcelona | The Spanish skincare specialist Isdin has opened its first flagship store in Barcelona. The 600 m² experiential space on Passeig de Gràcia is the brand’s first flagship featuring an experience design topped of with great digital signage.
Design agency Jungle Lucid developed a store concept with numerous digital experiences in which the brand can be ‘touched’, ‘felt’ and ‘lived’. A challenge as the Casa Isdin flagship is located in a historical building. Digital signage meets modernism.
The ground floor is an open-plan space, large screens on the sides showing digital content. At the back of the store Isidn presents the range of skincare products followed by a large space for events.
We love how digital signage – informative as well as artistic – has been integrated into the store concept.



