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ISE 2024: Digital Artists complement exhibition

Leading digital artist Jeroen van der Most brings technology, art and AI to ISE 2024 in a keynote followed by an outdoor performance. ISE presents world leading ProAV technologies and digital creatives in Barcelona – from world renowned artists to young upcoming stars.

ISE trade visitors usually come to ISE to discover new technologies and to network. But already 4 out of 10 ISE visitors are end-users with a similar interest in technology but also with a great interest to learn how “to feed the beast” with content and creative concepts. Technology is the enabler for engaging and immersive content. The ISE team is dedicated to foster creativity and to showcase what ProAV technology is able to deliver. Therefore each year well-known artist and upcoming stars are invited to present and perform their creative concepts.

Keynote and live-performance

Dutch digital artist, Jeroen van der Most, has been confirmed as a keynote speaker for day 2 of ISE 2024. Known for his innovative approach to art, Jeroen has been at the forefront of integrating data, algorithms, and artificial intelligence into his creative endeavours since 2010. Jeroen has had art projects commissioned for organisations including Amnesty International, Nvidia, NH hotels, Sogeti, and Nike – Footlocker and exhibited at digital art hotspots at ZKM Karlsruhe or CES Las Vegas.

At ISE 2024 Jeroen will present his Keynote on Wednesday 31 January at 17.15 in the ISE Show Floor Theatre in Hall 4. Jeroen captivates audiences with electrifying talks that blend cutting-edge art technologies – from AI to quantum computing and NFTs – into visual journeys. As well as challenging conventional boundaries.

“We are delighted to welcome Jeroen van der Most as a Keynote Speaker,” said Mike Blackman, Managing Director of Integrated Systems Events. “His appearance at ISE 2024 will be a first-time combination of having a gifted creative artist discussing his work and, at the same time, creating interactive art at the show. Jeroen epitomises ISE’s vision to bring together innovative people with exciting technology and ensures that ISE 2024 is Your Destination for Innovation.”

Outdoor Performance

Jeroen will perform at ISE 2024 with a live broadcast on the newly unveiled South Access Screen. The new permanently installed 193 m² transparent Muxwave LED is the new visual highlight at the entrance to the Fira de Barcelona Gran Via venue. “In this visually stimulating exhibition, titled ‘Bee Barcelona’, Jeroen will construct an AI-based replica of his creative mind, taking the audience on an immersive journey through his thoughts. A distinctive aspect of the performance involves merging his AI mind with that of a bee, aiming to redesign and transform the city of Barcelona into a symbolic hive.”