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Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network

March 25, 2025 by Dave Haynes

I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs – since a lot of the screens were already in place and the money transfer services offered by Western Union pretty nicely define the audience and the advertisers who might want …

T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media

January 13, 2025 by Dave Haynes

Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. …

Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform

September 10, 2024 by Dave Haynes

The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …

Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition

April 30, 2024 by Dave Haynes

The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. While Vistar has grown its business on the back of its programmatic platform, 15-year-old ADstruc is known for a toolset that strips out routine tasks and automates aspects of the process …

Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media

May 10, 2023 by Dave Haynes

Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …

Q&A: Vistar Media Bringing Automated Buying To Digital OOH

May 14, 2013 by Dave Haynes

The deal announced a few weeks ago that saw Vistar Media raise $1.5 million to help fund the first real automated buy and sell platform for Digital OOH reminded me I wanted to do a broader piece on the company. Vistar co-founder Jeremy Ozen and I have been going back and forth on an email …

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