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Vistar Media

Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns

August 8, 2023 by Dave Haynes

The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home advertising, and provide campaign planning strategies and operational best practices, The paper – “Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH” – is a free download that …

AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment

June 2, 2023 by Dave Haynes

The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media positions it puts on offer to brand advertisers. A verification process benchmarks all of NY-based Vistar’s DOOH inventory against a set of criteria, with the intent of ensuring they meet expectations. …

Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning

March 21, 2023 by Dave Haynes

The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …

Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners

August 26, 2022 by Dave Haynes

Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …

DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

November 25, 2020 by Dave Haynes

Out of home advertising is a more trusted marketing vehicle in the United States than TV, social media or desktop online advertising, according to new market research commissioned by the DOOH platform Vistar Media. That finding is part of research done less than a month ago by Vistar and research company MFour, on the latter’s …

Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH

August 14, 2019 by Dave Haynes

Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will …

DSE 2019 Booth Previews: Vistar Media Shows How DOOH Networks Can Monetize Their Inventory

March 13, 2019 by Dave Haynes

Vistar Media – DSE Booth Number 3223 Why do people going to DSE need to put your company on their Must See list of booths? Vistar Media is a programmatic technology company for digital out-of-home, helping media owners transform their signage networks into revenue opportunities. Vistar is the #1 source for advertising demand for DOOH, …

Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization

November 1, 2017 by Dave Haynes

Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take advantage of the speed and efficiency of transaction automation while still tweaking the deal to specific needs. Marketplace Deals , says Vistar in a press release, allows out-of-home media owners like Adspace, Captivate, Clear …

Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

July 27, 2017 by Dave Haynes

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. As marketers continue to increase their omni-channel programmatic budgets, says a press …

BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform

February 12, 2014 by Dave Haynes

BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks running on BroadSign’s ad-centric platform can now opt-in and allow unsold ad inventory to be bought by planners via the Vistar, which has in the past year gained a lot of …

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