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Why And How LED Studio Makes Product And End-User Education Central To Marketing Its Displays

May 15, 2024 by Dave Haynes

I have invested a lot of time in the last six or seven years trying to educate myself on LED display technology and terminology, but sometimes it feels like I have mountain to climb and I am still at base camp looking for my oxygen bottle stash. Manufacturers and their marketers keep coming up with …

UK Grocer Asda, Booze Giant Diageo Testing Endless Aisle-Style Screens To Increase Buyer Options In “Express” Stores

May 7, 2024 by Dave Haynes

There seemed to very much be a trend in retail towards small or thin ribbon displays to market product in store aisles, and not use up merchandising space, but then this popped up online about somewhat bigger screens in UK grocer Asda. The big box grocer, which for a time was owned by Walmart, is …

Real-Time Transit Info Screens In Nottingham, England So Bad City Council Sends “We Share Your Frustrations” Email To Riders

May 1, 2024 by Dave Haynes

It’s never a good thing when a city’s mass transport authority sends a note to passengers to concede the real-time information screens at stops along its routes tend to either be blank, or showing inaccurate information. Nottingham City Transport is the UK sent an email saying it shared their frustrations about displays that appear to …

Scala Gets Healthy Crowd For Its Retail Media Networks Day In London

April 23, 2024 by Dave Haynes

It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail Technology Show that starts tomorrow. The What’s in Store for Retail Media Networks is a UK spin on a retail media network-focused one-day conference that Scala’s parent company STRATACACHE did ahead …

British Signage Language Displays Added To Digital Signage Mix At Scotland’s Busiest Rail Stations

April 15, 2024 by Dave Haynes

Mass transport environments have long used digital signage technology to relay important travel information to people rushing to catch planes, trains and buses, but the focus has mainly been on re-packaging real time data like gate and platform assignments as visual text presentations on screens. Now a UK rail system has started installing customer information …

Nick Johnson Explains How NowSignage Dodges Race-To-The-Bottom SaaS Price Wars By Offering Easy But Enterprise-Ready Software

April 10, 2024 by Dave Haynes

When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed by, he rattled off a few companies I was expecting to hear about, but also mentioned the platform developed and marketed by a smallish UK company called NowSignage. He’d seen a …

ZetaDisplay Back On M&A Train; Gets Foothold In UK Market Via Purchase of Beyond Digital Solutions

April 9, 2024 by Dave Haynes

Swedish-based solutions provider ZetaDisplay is back doing acquisitions, announcing today that it has acquired the UK-based integrator Beyond Digital Solutions, giving it a footprint in one of Europe’s more active markets. The single paragraph announcement from Malmo states: ZetaDisplay AB (publ) today announced the acquisition of Beyond Digital Solutions Ltd, a UK company. The acquisition is …

Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows

April 5, 2024 by Dave Haynes

Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, are everywhere these days. But a recent campaign developed for British Airways is a great reminder that “less is more” simplicity can really deliver. The UK creative agency Uncommon, part of …

UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens

April 4, 2024 by Dave Haynes

It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …

Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK

February 26, 2024 by Dave Haynes

What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …

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