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World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country

January 21, 2025 by Dave Haynes

The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day session in Tokyo on Thursday, Feb. 20. The event has been organized by representatives of the Japanese OOH industry, working with WOO, self-described as the world’s only global Out-Of-Home (OOH) advertising …

Tokyo DOOH Network Has 11,500 Screens In Taxis

February 23, 2024 by Dave Haynes

Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …

Tokyo’s Shinjuku District About To Get Even More Animated With Nightly Projection Mapping Shows

February 15, 2024 by Dave Haynes

The bustling Shinjuku business and entertainment district of Tokyo is about to host what is billed as the largest permanent projection mapping experience – nightly shows on a 48-storey office tower. Starting Feb. 25th, the Tokyo Metropolitan Government is hosting the free nightly projection mapping displays – calling it “Tokyo Night & Light.” The year-round …

LED Back Wall Dominates Conceptual Shop For Presumably High-End Shoes In Tokyo

October 30, 2023 by Dave Haynes

This is a concept store for the URA apparel brand in a “semi-basement” back lane location in the Harajuku/Jingumae district of Tokyo, VERY minimalist in its design and dominated by a big LED back wall. Arch Daily Reports (warning: art-speak ahead) … The interior of the shop, which weakens the boundary between inside and outside …

Japanese Railway Auto-Translates Customer Queries As Chats On Transparent Screens In Station

August 3, 2023 by Dave Haynes

A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no Japanese to get answers returned in their language on a transparent screen that sits between the railway staffer and the traveler. Seibu Railway is testing what it calls polyglot simultaneous translation …

1M Daily Commuters Take A Color Bath At Tokyo’s Hyper-Busy Shinjuku Station

June 22, 2022 by Dave Haynes

Just stumbled on this 2021 project from Montreal’s Moment Factory – a grand-scale synchronized multimedia experience in the east-west passageway of Tokyo’s Shinjuku Station, the world’s busiest transit hub. Called The Colour Bath, the project combines video displays with audio and sync’d lighting for content that changes throughout the station’s 24/7 days. Transforming the tunnel into …

Digital Signage Japan Wraps Up Near Tokyo, Pulling An Estimated 30,000 Attendees

June 17, 2022 by Dave Haynes

Here’s a video glimpse of Digital Signage Japan, which was running the last three days at an exhibition center in the general orbit of Tokyo. The video was pulled together by an online publication focused on e-readers, so the commentary gets a little whiny about the absence of e-paper products at the exhibit stands. There’s …

Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards

March 22, 2022 by Dave Haynes

This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a corner LED board in the buzzing Shinjuku district of Tokyo, It is celebrating the Nike AirMax and does a particularly good job of straddling the line of fun eye candy with …

Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo

January 11, 2022 by Dave Haynes

There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …

Tokyo Olympics Used Projection Mapping In Novel Ways, But The Most Stunning Visual Wasn’t Quite Real

August 9, 2021 by Dave Haynes

If you watched any of the Olympics in Tokyo on broadcast TV or online you would have seen some stunning visual effects. The one that hit me was the projection mapping introductions for the highest profile track events – the 100 metre sprints for women and men. The stadium was darkened and the full length …

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