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Strategy (Seite 33)

Strategy

ISE 2018 Pre-Show News And Impressions

February 5, 2018 by Dave Haynes

The buzz around Integrated Systems Europe is that the show, which is sort of on now but really opens tomorrow, could push past 80,000 attendees. That’s a lot of people to squeeze into the RAI conference center in Amsterdam, even with a jumbo temporary tent out front and a new exhibit are that has taken …

Why Digital Signage Is A Good Prescription For The Healthcare Industry

February 5, 2018 by DanDawson

Guest Post: Richard Murton, Display Technology The healthcare industry sees large numbers of people walking in and out of their doors on a regular basis, and of course, each and every one of them is completely different to the next. With patients and family members all with their own issues, and employees all with their …

Intersection’s US Digital OOH Network To Run Off BroadSign Control

January 30, 2018 by Dave Haynes

It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. Intersection will use Broadsign’s content management system, Broadsign Control, to schedule and deliver advertising and dynamic HTML5 content to a national national network of Link kiosks, urban digital poster panels, interactive station platform …

Video: ComQi Puts Retail Tech In Context With Pop-Up Store

January 29, 2018 by Dave Haynes

The digital signage industry has gradually come around to the idea that buyers are less interested in how things work than they are in what the things will do for them. You see that reflected in trade show booths that are increasingly putting the technology in context, like faux retail settings. The next step, logically, …

UK Projector Firm Optoma Adds Fine Pitch LED To Product Lineup

January 29, 2018 by Dave Haynes

The major LCD display companies have pretty much all introduced fine pitch LED products to deal with a shift away from flat panels to LED modules for video walls, and now pure-play projector companies appear to be on the same path. UK-based Optoma is known very much as a projectional technology company, but at ISE …

Sixteen:Nine Podcasts – How OOHscreen Uses Artwork On Video Walls To Ease Patients’ Minds

January 24, 2018 by Dave Haynes

Hospital and clinic rooms are rarely places people like hanging around, and digital signage has long been seen as a way to distract and entertain patients, and their family or friends. A London-based solutions provider called OOHScreen has a very different take on what digital signage should look like and do in those places. Instead …

Why Your Digital Signage ROI Model Is Wrong

January 22, 2018 by Derek DeWitt

Guest Post: Tomer Mann, 22 Miles I constantly see or hear from customers who end up with bad deals because they are ill-informed by a vendor and make a purchase based on the wrong things. They may be fooled into believing the solution provider has all these advanced features, but find out later there are …

What??? – That Gloriously Stupid Subway Messaging Fixture In Toronto Actually Cost $2 Million

January 19, 2018 by Dave Haynes

I wrote recently about the mind-wobblingly stupid art installation installed but not activated at a new Toronto subway stop. The set-up would allow anyone to walk up to a kiosk and put up a brief eight-character message on a set of suspended lights. Naughty and nasty messages would, of course, ensue. The installation at the city’s …

Startup Kitcast Adds Jamf Device Management To Its Apple TV Digital Signage Offer

January 19, 2018 by Dave Haynes

Start-ups do themselves no favors pushing out press releases claiming world domination, when their brand is top of mind for absolutely no one outside their offices. Eye-rolling done, we’ll largely skip past news that “Kitcast is the #1 digital signage software for managing content across any TV or display” and get to the interesting bit …

NanoLumens Adds Streaming Artwork Capability To Its Display Playback Platform

January 19, 2018 by Dave Haynes

Atlanta-based LED display company NanoLumens has added an art streaming platform called Loupe to its AWARE third-party app store, making it possible for end-users to populate their digital display installations with curated portfolios of photography and artwork collections. “Fine art displays can be a major expense for airports, transit terminals and corporate lobbies, and more often than …

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