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CIVIQ Smartscapes Acquires Outdoor Interactive Station Rival Elevate DIGITAL

The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. That consortium includes Intersection (Titan, Control Group and Google), Qualcomm and CityBridge. CIVIQ …

Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. The turnkey service is geared to out-of-home and place-based media operators, as …