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Screenverse

Screenverse Boost Audience Measurement Via New Place Exchange Partnership

The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks it manages. With PerView, says PR, “Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. …

Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies

A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …