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retail (Seite 11)

retail

Digital-Filled New Zara On Champs-Elysées Termed Most Innovative Store In France

April 25, 2023 by Dave Haynes

This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in France.” It is filled with prominent and interesting LED displays, and uses custom creative to drive the experience. The new flagship store at 74 avenue des Champs-Elysées covers 2,700 square meters on a …

Merchandised Smartphones Turned Into Teeny Video Walls For Mobile Retailers

April 18, 2023 by Dave Haynes

Mobile retailers have long been regarded as environments that would really benefit from digital signage technology because of the constant evolution of devices and subscription plans, but I hadn’t really thought of the various smartphones on display in stores being used as digital signs. I came across a company called SensorMedia that does what it …

CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media

April 13, 2023 by Dave Haynes

Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company that’s mainly focused on large outdoor shopping centers anchored by big boxes and supermarkets. Starlite Media already has some 6,000 ad faces in top markets around the US, but most of …

Wes Nicol Relates How Videri’s Streamlined On-Premise Screen Solution Generates Consistent 30% Sales Bumps

April 12, 2023 by Dave Haynes

If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls promoting beverage brands. They were neon, or backlit plastic, and they were there to perhaps be the last thing someone sees before a server asks, “What’ll you have?” Imagine if you …

Giant Scale And Sizzle Are Everywhere Now, But Something Simple Can Still Win The Creative Day

April 6, 2023 by Dave Haynes

A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions on LED displays – that something very simple can win the day when it comes to creative. This is a 2009 window campaign for the luxury brand Hermes, set up in …

Melbourne Rules Football Grounds First Un Southern Hemisphere To Use Frictionless Purchase Tech And Explainer Screens

April 4, 2023 by Dave Haynes

Screens that explain what to do are a central part of the plans for what would be the first use of Amazon’s checkout-free purchasing tech in the southern hemisphere, at a stadium in Melbourne that’s home to an AFL “Australian Rules” football club. Marvel Stadium will use Amazon’s Just Walk Out technology at a concession …

Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics

March 21, 2023 by Dave Haynes

The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused on in-store digital advertising. Known most for in-store audio/radio, Austin, TX-based Mood says it does on-premise media for more than 500,000 business locations, across some 140 countries, including curated music, messaging, …

First Waterfalls, Then Aquariums, And Now There Are Digital Campfires

March 15, 2023 by Dave Haynes

Display technology has been set up to emulate all kinds of things – from waterfalls to virtual ceilings and digital chandeliers – but I think this is the first time I have seen screens clustered together to emulate a campfire. It is in the Frankfurt flagship of the outdoor’s-focused retailer Jack Wolfskin, a German brand …

Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts

March 10, 2023 by Dave Haynes

Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …

Surge Pricing Comes To QSR, Enabled By Digital Menu Displays

March 10, 2023 by Dave Haynes

In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more easily and quickly change what was on the menus posted behind order counters – notably removing things like breakfast items that are unavailable the balance of a day. Years on, with …

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