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retail media network

retail media network

NowSignage Powering Retail Media Network Across UK-based Superdrug Chain

April 10, 2025 by Dave Haynes

UK-based CMS provider NowSignage and its partners have the green light now to talk about how an aggregated solution including software will help drive some 500 screens in a retail media network to be rolled out across Superdrug stores up and down that collection of countries. CEO Nick Johnson and I chatted at ISE about …

Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network

March 25, 2025 by Dave Haynes

I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs – since a lot of the screens were already in place and the money transfer services offered by Western Union pretty nicely define the audience and the advertisers who might want …

UK Electronics Retailer Currys Expands Its “Connected Media” Network To Almost 300 Screen-Filled Stores

January 15, 2025 by Dave Haynes

UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint across its full estate of almost 300 stores in the UK and Ireland, with each of the stores typically having 100+ screens. The expanded Currys Connected Media network is a partnership …

Physical Stores Next Big Canvas For Media: Acosta Group Research

September 27, 2024 by Dave Haynes

While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …

IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media

September 23, 2024 by Dave Haynes

As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …

STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint

June 4, 2024 by Dave Haynes

STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in digital signage systems integration, operation and field services. The Dayton, Ohio solutions company has acquired MasterPoint, giving the company an experienced team of project managers, technicians, engineers and installers to work …

PRN Expands Retail Media Networks Activities To Europe

May 23, 2024 by Dave Haynes

PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …

US Grocer Hy-Vee To Use Samsung’s VXT And Retail Ads Solution Across 10,000+ Screens

October 12, 2023 by Dave Haynes

Samsung has announced a big commercial win for its increasingly integrated digital signage solution, providing smart displays, CMS software AND in-store ad sales and placement for a roll-out of more than 10,000 screens in the US grocer chain Hy-Vee. Hy-Vee will use VXT CMS to manage a network of screens installed in aisles, deli, meat …

New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks

August 8, 2023 by Dave Haynes

There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the great majority of them come at it from the angles of online and mobile, with in-store displays and messaging often not getting much more than a mention or a small section …

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