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How Analytics Tools Can Give Digital Signage Networks Superpowers

July 7, 2023 by Dave Haynes

Low-cost sensors and easily shared and integrated data sources are taking much of the guesswork out of on-premises digital signage, making it possible to finally realize a long-held goal of putting the right messages on the right screens at just the right times. But analytics platforms that characterize audiences and venues are not just about …

Quividi Adds AI-Driven Motor Vehicle Counting, Classification, To DOOH Audience Measurement Toolset

September 22, 2021 by Dave Haynes

The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. Interestingly, and I am not entirely sure why, the French firm …

Quividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks

June 10, 2020 by Dave Haynes

woman in mask - China

The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. Quividi says it is about to release an upgraded version of its audience measurement platform that can count Digital …

Quividi Shuffles Exec Team, With New CEO And Co-Founder Back As President

January 13, 2020 by Dave Haynes

The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. Laetitia Lim is the new Chief Executive Officer, with Ke-Quang …

AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%

November 26, 2019 by Dave Haynes

Quividi

The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …

DSE 2019 Booth Previews: Quividi Showing Its Real-time Audience Analytics For Digital Signage

March 12, 2019 by Dave Haynes

QUIVIDI – DSE Booth Number 3209 Why do people going to DSE need to put your company on their Must See list of booths? Because Quividi is the industry standard in real-time audience & content analytics for digital signage and visual retail, with over 600 end-customers and 1 billion people counted every month in 80+ …

This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair

November 23, 2018 by Dave Haynes

This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. The Movember Foundation, the men’s health charity, is running a campaign in the UK and Australia that uses Quividi’s pattern …

Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

November 15, 2018 by Dave Haynes

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …

Computer Vision Insights Used To Tweak Content And Boost Photo Booth Sales by 24%

April 6, 2018 by Dave Haynes

The biggest U.S. manufacturer and operator of digital imaging photo booths used audience and attention analytics technology to optimize marketing content on screens outside the booths and boost sales in a test case by 24%. New York-based Innovative Foto, which owns and operates 2,400 booths nationwide, gets tens of millions of customer interactions every year in places …

Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network

March 13, 2018 by Dave Haynes

Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix will be used to drive screens designed and managed by Esprit Digital. That means Broadsign Control to automate the delivery of targeted and contextual messaging and ads, Broadsign Direct to help Westfield’s brand ventures team more …

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