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Outform Founder Ariel Haroush On The Power Of Digital In Retail, And His Ambitious New Future Stores Pop-Up Venture

One of the particularly interesting things about Outform is how a company that’s been doing digital in retail for 20-plus years is not all that well known in digital signage circles. Not that it’s hurt the Miami-based company, which has offices and manufacturing facilities all over the world, and has delivered countless tech-centered shopper engagement …

Outform Showing Digital Mannequins At EuroShop That Borrow On Those Transparent Hologram-Ish Displays

The retail design and visual merchandising firm Outform is at the giant Euroshop trade show in Düsseldorf, Germany this week showing, among many things, an interesting variation on those shower stall-like transparent LCD displays. In this case, the life-sized units are being marketed as Digital Mannequins, as opposed to (not really) holograms. The Miami-based company’s …