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JCDecaux (Seite 2)

JCDecaux

Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …

JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally

March 9, 2023 by Dave Haynes

The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than 41%. JCDecaux released its full year 2022 financial results earlier today, showing group revenue grew by almost 21% in 2022, to reach €3,1 Billion ($3.3 Billion USD). Jean-Charles Decaux, Chairman of the Executive …

Consumers Are Particularly Receptive To Ads In Airports: Study

March 3, 2023 by Dave Haynes

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are particularly receptive to advertising in airports because of the “uniqueness of the experience, space and emotional intensity of air travel.” Conducted late last year by the neuroscience research company Neuro-Insight, the …

Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores

August 16, 2022 by Dave Haynes

UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …

OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce

July 11, 2022 by Dave Haynes

The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the programmatic ad business, via buying a majority stake in the French demand side ad platform Displayce. Started up in 2014, Displayce grew into what JCDecaux says is the leading French programmatic …

New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team

March 10, 2022 by Dave Haynes

Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while there are new appointments that are interesting and notable. In this case, a company is bringing on serious subject matter expertise. Broadsign has hired on Savvas Tombouloglou as an account executive …

German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint

February 10, 2022 by Dave Haynes

OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter

January 28, 2022 by Dave Haynes

Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what we hope is the end of the pandemic with record revenue numbers, led my massive growth on the digital side of its global business. “Digital Out Of Home (DOOH) grew by …

Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network

January 12, 2022 by Dave Haynes

Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a drink, possibly by 10 AM, given the adverse attention its new sidewalk digital ad totems have been getting from the city’s famed newspaper. The Guardian wrote last fall about the grey …

Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear

January 4, 2022 by Dave Haynes

I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities of outdoor digital displays, but an initiative from Digital OOH giant JCDecaux is an interesting compromise. It is a 10 meter high LED board in poster format at a road junction …

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