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Intersection

LinkNYC DOOH Ad Totems Set For $20M In Upgrades

April 2, 2024 by Dave Haynes

The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched a decade ago, culminating with a New York state audit noting in Sept. 2021 revenue and build-out shortfalls. But there is evidently enough confidence in the media model that $20 million …

Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting

June 6, 2023 by Dave Haynes

The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called LinkNYC – on the sidewalks of Manhattan and New York City’s boroughs. But the company has a much bigger footprint around the United States – mainly mass transport systems, but also …

Intersection Launches New AI-based Localization, Personal Tools For Its Media Network

May 18, 2023 by Dave Haynes

The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on its networks of digital ad and messaging screens. The NYC company says its new Generative AI Integrations are designed to enhance ad effectiveness, “delivering a more nuanced and engaging consumer interaction.” …

Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform

June 28, 2022 by Dave Haynes

The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad platform, having already turned to the Montreal company’s CMS software for ad scheduling, targeting and management. Mainly known for the LinkNYC digital displays around NYC’s boroughs, Intersection says the 5,500-plus screens …

NYC Running Out Of Patience With LinkNYC, Citing Lack Of Payments, Stalled Rollout

March 6, 2020 by Dave Haynes

LinkNYC

Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. Politico reports that just 1,800 of the planned …

Intersection Announces DOOH Network Across NYC’s Growing Hudson Yards Development

February 28, 2020 by Dave Haynes

Hudson Yards - Intersection

The OOH media company Intersection has announced – guessing it was OK’d to finally announce – that it has the contract to run a digital OOH ad network throughout the impressive, 28-acre mixed use Hudson Yards development on the west side of midtown Manhattan. The press announcement sent to me doesn’t provide any detail on …

Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity

August 7, 2019 by Dave Haynes

Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys.” Combining the platforms through software integration, they say, lets Digital OOH media owners and advertisers use “a single set of digital creative assets …

Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations

May 29, 2019 by Dave Haynes

The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. Customers riding the Metro Blue Line between Long Beach and Compton Stations will see …

UK Smart City Digital Posters Popular With Drug Dealers

February 11, 2019 by Dave Haynes

An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around the UK. Turns out the digital information stations are really popular with drug dealers. The big LinkUK digital slabs – that are either the same or very close to the same …

NJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks

December 3, 2018 by Dave Haynes

The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. Systemwide improvements, says an Intersection press release, will include installing and upgrading digital displays and adding new IxNTouch interactive information kiosks, giving riders greater access to real-time transit …

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