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Edgefactory Transforms IT Software Firm’s Event From Sales Kickoff To Immersive Experience

April 3, 2025 by Dave Haynes

While big LED video wall or projection backdrops are now common for business events – particularly those involving tech companies – Quest Software really went to town with its recent NXT 2025 sales kickoff meeting in Boston – hiring on event production company edgefactory to transform a traditional corporate gathering into an immersive, engaging experience. …

Singapore Getting Its First Dedicated Immersive, Projection-Mapped Art Space Late This Year

March 20, 2025 by Dave Haynes

Singapore will, a little surprisingly, finally have a full-time immersive arts venue by the end of this year – with word of the planned launch of IMBA Theatre in an area called Gardens by the Bay. It’s a little surprising because of the sophistication of that city-state and an airport that has invested in a …

More Than 100 Epson Projectors Fill New Immersive Space In Rural Kansas

November 7, 2024 by Dave Haynes

Another one of those projection-driven immersive experiences is opening tomorrow, and along with all the tech being used, one of the most interesting aspects is the location: Manhattan … Kansas. It’s a town of about 50,000, about two hours west of metro Kansas City. The new Museum of Art + Light (MoA+L) includes a big …

Telecom’s Tech Arm Makes Immersive LED Cube A Main Feature Of New Flagship Space In Madrid

October 10, 2024 by Dave Haynes

Telefónica Tech, the technology arm of the telecom giant Telefónica, has added an LED-driven immersive cube experience to its new flagship venue in Madrid, the Espacio Movistar. The cube is a five-sided installation that enables 360-degree immersive experiences using visual effects and surround sound. Visitors enter through a big stainless steel portal. The set-up uses …

Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale

September 30, 2024 by Dave Haynes

Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of blocks away, on the UK capital’s busiest high street. Future Stores will fill the Oxford Street-facing ground floor of a commercial block, using big entryways and curtain wall glass to give …

Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties

September 17, 2024 by Dave Haynes

Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …

Exhibit Brings The Underwater World Of Penguins To London High Street

August 12, 2024 by Dave Haynes

Immersive is one of those terms that gets attached far too often to display projects that aren’t even vaguely immersive, so it’s useful to point now and then to clever venues and creative efforts that are genuinely immersive – like the ongoing series of short-term visual exhibitions people can see for free if they happen …

Touring Experiential Digital Shrine To Footballing Deity Lionel Messi Opens In Miami

April 29, 2024 by Dave Haynes

Photos – Bruno Aïello-Destombes/Moment Factory An immersive attractions company that had previously been touring projection-mapped shows featuring painting masters like Van Gogh and Monet has now turned its attention to a very modern master, with very different skills – footballing’s biggest star, Lionel Messi. The Messi Experience opened last week in Miami – a nine-room, …

Ladies And Gentleman, Elvis Is Coming Back To The Building … Virtually, In London Later This Year

January 4, 2024 by Dave Haynes

Via AV Interactive … Ladies and Gentleman, Elvis may have left the building and planet, but he’s coming back … sorta. Hat Tip to AV Interactive for reporting that Elvis Presley is being virtually raised from the dead to perform as a hologram-ish projected entity at a new immersive attraction targeted to open later this …

Exhibition Hub Founder Mario Iacampo Has Passed Away

November 22, 2023 by Dave Haynes

Photo: Bob Ruggiero, Houston Press A service is set for Saturday in Brussels for Mario Iacampo, one of the pioneers in the steadily emerging and evolving immersive attractions space. Iacampo was the CEO and Creative Director of Exhibition Hub, which was putting on touring projection-mapping attractions around the world, most notably Van Gogh: The Immersive …

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