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First Impression

First Impression

Green Signage May Be A Very Active Discussion Point in Europe, But It Barely Comes Up In North America

May 28, 2024 by Dave Haynes

This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last week in Munich at Digital Signage Summit Europe – one of several so-called “green signage” products and solutions highlighted at the event. The company is making it available to customers as …

LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac

April 4, 2024 by Dave Haynes

I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …

How A Dutch Firm Uses Digital Signage And Interactive Displays To Sell High-End Garage Doors

September 11, 2023 by Dave Haynes

We’re conditioned to seeing digital signage into bricks and mortar stores selling things like apparel, beauty products and vehicles, but here’s a digitally-integrated showroom for a company that sells garage doors. Different Doors sells high-end, custom garage doors and it built pro AV technology – like digital signs and interactive, triggered screens – into its …

New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks

August 8, 2023 by Dave Haynes

There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the great majority of them come at it from the angles of online and mobile, with in-store displays and messaging often not getting much more than a mention or a small section …

Loek Wermenbol Of First Impression On How Great Retail Digital Signage Jobs Start With Great Questions

July 18, 2023 by Dave Haynes

Things are changing – and both buyers and sellers are getting more knowledgeable about how to design and execute digital signage projects. But it’s still nice to have a chat with an AV solutions company that resolutely insists on establishing the objectives behind a job before even talking about the technology that might get used. …

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