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DOOH (Seite 4)

DOOH

Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls

October 30, 2024 by Dave Haynes

Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as you might expect outdoors but seemingly in most shops and restaurants in busy retail and public spaces. There are vast underground concourses and malls/food halls in the city center, and one …

Out Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces

October 17, 2024 by Dave Haynes

The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays as well as the substantially different points of view about environmental issues in digital out of home. Sustainability and what has been coined green signage are big issues and discussion points …

Vertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry

October 10, 2024 by Dave Haynes

Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA Global Summit in New York – a “mix tape” playlist of AI-created original songs Vertical Impression describes as a 10-track love letter to the OOH ad industry The tongue-in-cheek effort – …

The Biggest Indoor DOOH Billboard In Europe Derailed At London Station, Just A Year After Lighting Up

October 8, 2024 by Dave Haynes

Europe’s largest indoor digital billboard has been switched off less than a year after being installed, but not for technical or energy conservation reasons. The government-owned company that manages the UK’s train network and stations has ordered the big ad display shut off because of larger problems, like overcrowding, at London’s Euston Station. Network Rail …

OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth

October 2, 2024 by Dave Haynes

The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest media companies, brands that do a lot of outdoor, agencies, ad-tech providers, and suppliers. That’s billboard, of course, but also the other formats for advertising, from transit shelters to place-based media …

The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great

September 25, 2024 by Dave Haynes

The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can say is I like how an almost guerilla-style projection is being used for a campaign surrounding an experiential gala run last week in Manchester, UK. The projections were part of a …

College Campus Food Delivery Robots Now Sport Ads On Cargo Boxes

September 24, 2024 by Dave Haynes

Some sort of advertising is slapped on everything from commuter trains, cube trucks and taxis, and all the way down to the cargo boxes on the rear of scooters, so it is no surprise that a company that does its deliveries by autonomous rolling robots sees an opportunity in advertising. Berkeley, CA-based Kiwibot, most known …

Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets

September 20, 2024 by Dave Haynes

This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for a concerts a year out. The campaign for pop star Dua Lipa is running on unused retail windows in targeted neighborhoods in the city, using start-up Visual Feeder’s projectors and window …

DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts

September 20, 2024 by Dave Haynes

I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV charging company has announced plans to roll out what could be 5,000 locations across Canada, offering motorists with plug-in vehicles free kilowatt hours at stations that have large digital ad screens …

Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences

September 20, 2024 by Dave Haynes

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …

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