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DOOH (Seite 36)

DOOH

Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades

March 3, 2021 by Dave Haynes

Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. Nacho Perez Borjabad, the Chief Digital Officer for the media company …

DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M

February 8, 2021 by Dave Haynes

Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose acquisition company with hopes of generating $600 million for its network buildout. The overall value of the deal is estimated to be $1.4 billion. The deal comes just three weeks …

Vertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network

January 29, 2021 by Dave Haynes

The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator displays in Canadian cities into its omnichannel ad sales offer. Edmonton-based Vertical Impression, which puts screens in the cabs of elevators in residential and office towers, has signed an exclusive sales …

Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

January 27, 2021 by Dave Haynes

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the …

Sam Ward On How Soofa Uses E-Paper To Set Itself Apart From Smart City Display Pack

January 13, 2021 by Dave Haynes

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There are several media companies – from giants to start-ups – offering smart city display solutions, which are, effectively, outdoor totem displays that run local information, backed by advertising. You are currently viewing a placeholder content from Default. To access the actual content, click the button below. …

Cineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms

January 6, 2021 by Dave Haynes

The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic demand-side ad placement platforms. The intent of what is a broad integration is to enable media planners and brand clients to use workflows and platforms they are …

Telecom Rogers Gets Into DOOH Via Acquisition Of Rouge Media’s Canadian Footprint

January 5, 2021 by Dave Haynes

The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything …

DOOH Start-ups Partner On Ad Network Creating Projected Billboards In Windows

December 17, 2020 by Dave Haynes

From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be …

Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S.

December 16, 2020 by Dave Haynes

The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. …

Kym Frank On How Geopath Powers A Smarter Digital OOH Marketplace

December 2, 2020 by Dave Haynes

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a …

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