Skip to content

invidis.com and sixteen-nine.net have united

Home
News
Newsletter
Magazines
The DSS 2026
About us
Imprint
Privacy Policy
DE
invidis.de

Home
16:9 Archive
DOOH (Seite 26)

DOOH

Media Companies Upping DOOH Billboard Design Games To Win Approvals In West Hollywood

August 24, 2022 by Dave Haynes

There’s still and probably always will be no end of digital posters and billboards on city sidewalks, building facades and along roadsides that are just screens that make a minimal if any nod to aesthetics. But we’re also seeing some media companies make an effort to appeases the concerns of the people who live and …

Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging

August 24, 2022 by Dave Haynes

Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that is how near or real-time data makes what’s on-screen automated and triggered, which means more timely, targeted and therefore relevant messaging. Lots of CMS software companies offer some degree of data …

Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens

August 23, 2022 by Dave Haynes

Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing on an industry veteran as its first Director of Programmatic DOOH. The electronics giant has appointed Matthew Mercuri to the gig, banking on his recent experience running the Broadsign Reach programmatic …

Company Behind Giant Eye Digital Boards In Birmingham, UK Changes Hands

August 22, 2022 by Dave Haynes

The UK company behind those big Eye of Sauron LED displays on the bulkheads outside a main Birmingham rail station ran into financial issues during the heights of COVID and has now acquired and rescued out of administration (bankruptcy) by a private equity fund. Birmingham-based Concept Sign and Display, which specializes in big LED displays …

Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model

August 22, 2022 by Dave Haynes

One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is that they are going to be dealing with a lot of competitors chasing the same finite, tight-budget business, including competitors who are putting in digital signage capabilities for free. It’s a …

Tom Goddard On How The World Out Of Home Organization Has Seen DOOH Advertising Boom In Recent Years

August 17, 2022 by Dave Haynes

The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of the world. The non-profit changed its name from FEPE International to its new handle a few years ago, and has never looked back. It now has members from all over the …

Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores

August 16, 2022 by Dave Haynes

UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …

Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal

August 11, 2022 by Dave Haynes

Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues run by commercial property owner Primaris REIT. The deal sees CDM operate a network of nearly 70 digital displays at 19 Primaris properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each venue will …

Volta EV Charging Totem Network Already Past 2,300 DOOH Totems And 1B Impressions

August 9, 2022 by Dave Haynes

The one-to-one, driver-to-screen media model of digital ad posters on electric vehicle charging stations seems a little counter-intuitive for out of home media companies that are all about lots and lots of eyeballs, but it seems to be working for Volta. The San Francisco-based media start-up now has more than 2,300 double-sided display units deployed …

Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape

August 4, 2022 by Dave Haynes

The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a couple of weeks in Sydney, Australia. Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts in a presentation with the in-your-face title: “The Big Picture Programmatic Future: Cookies …

← Previous Page1 … Page25 Page26 Page27 … Page75 Next →

Follow us on LinkedIn
Follow us on Instagram
Follow us on Youtube

invidis
About us
Privacy Policy
Imprint

Search for: