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DOOH (Seite 17)

DOOH

Loop Media Adds AI-Based “Channel Recommender” To Free In-Venue DOOH TV Service

June 9, 2023 by Dave Haynes

This hits as somewhere between interesting and a gimmicky way to signal AI usage – a partnership between a streaming DOOH platform and a service that has AI-driven chatbots that can recommend the optimal content channel for a venue. LA-based Loop Media, the self-described free streaming television media company for business, has partnered with the …

Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm

June 7, 2023 by Dave Haynes

Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make an business viable – even more so when the technology set-up is expensive and technically challenging. So it is intriguing to see the Silicon Valley star-up Firefly, which puts digital displays …

Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting

June 6, 2023 by Dave Haynes

The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called LinkNYC – on the sidewalks of Manhattan and New York City’s boroughs. But the company has a much bigger footprint around the United States – mainly mass transport systems, but also …

Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory

June 6, 2023 by Dave Haynes

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static to digital that one of the most active enablers of that is now offering support for posters and billboards that are remaining static. Montreal-based Broadsign, which has grown its business by …

Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research

June 6, 2023 by Dave Haynes

Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …

New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers

June 5, 2023 by Dave Haynes

The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at it might have more success because it has the direct backing of an industry’s association and sponsor sales arm. The Bowling Proprietors’ Association of America (BPAA) and the United States Bowling …

AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment

June 2, 2023 by Dave Haynes

The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media positions it puts on offer to brand advertisers. A verification process benchmarks all of NY-based Vistar’s DOOH inventory against a set of criteria, with the intent of ensuring they meet expectations. …

Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration

June 2, 2023 by Dave Haynes

Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital signage business and ecosystem to still be quite young, but there are companies like Broadsign that have now been at it for two decades, and others like Scala, Omnivex, Rise Vision …

APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers

May 31, 2023 by Dave Haynes

A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described as an “Open Source OOH Audience Measurement Framework” for companies in the Asian and Indian markets active on the buying side of OOH/DOOH media. The regional industry initiative spearheaded by the …

Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments

May 31, 2023 by Dave Haynes

OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth about $80 million USD. US-based Clear Channel is easing its way out of the EU market, putting a priority on domestic business and airports. “The sale of our businesses in Italy and Spain is …

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