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digital signage (Seite 56)

digital signage

Projection Mapping Finds New Application On Event Dining Tables

January 31, 2019 by Dave Haynes

Projection mapping from above on to dining tables is a concept that’s been kicking around for a few years, as a novel twist for a restaurant. But it is not exactly something one sees all over. A new company called WeMapping is hoping to make that concept much more widespread – and is wisely, I …

Workplace Collaboration Firm Extends Platform To Digital Signage With ScreenCloud Tie-In

January 31, 2019 by Dave Haynes

Austin, TX-based Lifesize, which does video collaboration and meeting productivity solutions, platform, has announced an integration with UK-based ScreenCloud that extends digital signage content to connected screens in meeting rooms and around the office. The company primarily markets cameras, microphones and conferencing phones, as well as a management platform. The platform’s integration with ScreenCloud allows organizations to …

Cisco Touts New Wrinkle That Turns Webex Displays Into Part-Time Digital Signage

January 31, 2019 by Dave Haynes

Networking hardware giant Cisco appears to be slipping back, a little, into digital signage, touting a new capability that lets Cisco Webex video devices show digital signage messaging instead of what it calls the “default half-wake state.” The capability, says Cisco on its company blog, is a response to longtime requests from customers to be …

BrightSign Launches Cloud Management Platform That Helps (And Maybe Competes With) CMS Software Options

January 30, 2019 by Dave Haynes

Silicon Valley-based BrightSign continues to evolve its go-to-market position – having pretty quickly transitioned from a company known for reliable but proprietary little purple media player boxes and software, to a very open platform that’s doing partnerships all over the place lately. The company is launching a new API-centric product called BSN.cloud, described as a robust player-management …

How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers

January 30, 2019 by Dave Haynes

It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …

LA Office Tower Video Walls Light Up To Support Rams’ Super Bowl Appearance

January 29, 2019 by Dave Haynes

The LA-based design studio StandardVision collaborated with the LA Rams NFL team to develop content celebrating the team’s season and its appearance in Sunday’s Super Bowl game, against the New England Patriots. The company produced huge video banners that are now running at at the US Bank Tower (633 Hope Pl, Los Angeles, CA 90071) and One …

Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative

January 29, 2019 by Dave Haynes

Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me images and videos of that ill-fated Coca-Cola display in Times Square – the one that used incredibly-complex robotics to deliver visual effects that could have just been done in the creative. …

New Bluetooth Spec Gets Location Of Devices Down To The Centimeter

January 29, 2019 by Dave Haynes

Analytics is an increasingly big thing in digital signage these days, and advancements in Bluetooth may have companies that offer shopper and venue intelligence taking another look at it. The Bluetooth Special Interest Group (SIG) – the trade organization that oversees Bluetooth development – has announced a new direction finding feature that “can understand device …

Pattison Gets Smart With Calgary Transit Line Digital Posters

January 29, 2019 by Dave Haynes

The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. The screens went in on the nickel of the media company PATTISON Outdoor Advertising, with 87 freestanding structures across the three and soon four new …

New Industry Organization For Europe Announces Ties With AVIXA

January 29, 2019 by Dave Haynes

People who pay attention to this sort of thing – who it could be argued have too much time on their hands – had a sense that when the Digital Signage Organisation (DSO) was announced recently to support the industry in Europe, some sort of ties would be developed with AVIXA, the international pro AV organization …

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