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digital signage (Seite 368)

digital signage

Project Profile: Interactive Totems In Italian BMW Showrooms

October 5, 2012 by Dave Haynes

BMW dealers in Italy have started using interactive stations on showroom floors to drive information about available financial services for the luxury cars. The German automaker engaged Milan-based multimedia designer Excogitare and digital signage services provider friendlyway, who developed a totem-style freestanding display that functions as a brand marketing display but goes interactive when people …

Project Profile: GE’s 58-Foot Video Wall At New Toronto Facility

October 4, 2012 by Dave Haynes

So the cheeky side of me – and yes there is one – now understands why my energy bill for this summer arrived by forklift. A little bit of it, just a little, perhaps went indirectly for a massive new video wall at a GE Digital Energy facility in suburban Toronto – with GE being …

Project Profile: Jolly Green Giant At Grand Central

October 4, 2012 by Dave Haynes

Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in New York City. The One Giant Pledge live used a 30 square metre projection screen in one of the big station’s cavernous halls to do an augmented reality experience targeting families. …

Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores

October 4, 2012 by Dave Haynes

Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …

Project Profile: Shark Week Poolside Projections

October 4, 2012 by Dave Haynes

This is much more live event than digital signage project, but interesting enough to mention … For the recent 25th anniversary celebration of the Discovery Channel’s Shark Week programming, the press and people involved with the show had a party at the Beverly Hilton in LA that inclued a ton of projection work around and in …

Project Profile: MicroTiles Light Up Nuit Blanche

October 2, 2012 by Dave Haynes

Here’s a project using digital displays and projection in a very different way – in this case two banks of MicroTiles and projection film in a pop-up exhibit for the Ontario Association of Architects during the recent Nuit Blanche Toronto. Charles Fraresso, the Senior Manager of Research and Innovation at Christie Digital Systems, designed the “The Future of …

Minority Report Gestures A Terrible Idea, Says Top Industrial Designer

October 2, 2012 by Dave Haynes

The Verge has a good Q&A up with the Chief Creative Officer for the industrial design firm Frog, and one of the questions he fields is about gesture-based controls of big screens, as in the film Minority Report. Lots and lots of people talk about that being the future of computing controls, while lots of …

Guest Post: Exploring CMS Workflow – Presided by Royal Bloodlines

October 2, 2012 by Michael Arnett

We often hear about content being king, and either context, communication or collaboration being queen, depending on whom you ask. Those ceremonial drums continue to beat mercilessly, and for good viewing reason. Behind the screen, however, whether relevant, beautifully collaborated content radiates throughout the royal castle, there still neeDS to be some kind of mechanism …

Taplister Markets Digital Beer Menu Board

October 2, 2012 by Dave Haynes

I was sitting in a bar last week – I know, shocking – squinting at a chalkboard’s hand-scrawled listings (below) of the local brews they had on tap and trying to guess at what they were and what, therefore, I wanted. It never occurred to me that a digital beer menu board would do a …

DSF Pushing Standards For Higher Ed, And I Have No Idea Why

October 1, 2012 by Dave Haynes

The Digital Signage Federation’s Education and Standards Committees, which has academics and industry people on it, has established a set of standards to guide universities, colleges, and specialty schools on how to “develop or incorporate digital signage into their curricula.” There are courses and curricula in many universities, community colleges, and technical schools that already incorporate elements …

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