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Digital OOH

Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. Clear Channel touts radar RADAR as something that gives marketers the same kinds of sophisticated audience segmentation, targeting and insights marketers already …

CIVIQ Smartscapes Acquires Outdoor Interactive Station Rival Elevate DIGITAL

The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. That consortium includes Intersection (Titan, Control Group and Google), Qualcomm and CityBridge. CIVIQ …

Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. The turnkey service is geared to out-of-home and place-based media operators, as …

Monster Settles Social Media Visualization Patent Dispute With TigerLogic

Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. “The value of our Intellectual Portfolio enables continued innovation …