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CRI Enhances AdLogic Retail Media Networks Platform Ahead Of NRF

January 7, 2025 by Dave Haynes

Creative Realities has evolved the retail media networks-focused AdLogic platform it picked up through its acquisition of Reflect, adding a new CPM+ module that it says enables advertisers and publishers to plan, manage and optimize campaigns in physical stores seamlessly and within a unified AdTech stack. “Retail Media Networks are reshaping the advertising landscape, and …

US Cable And Media Giant Comcast Expands Digital Signage Capabilities By Adding New Tech Partnerships

December 30, 2024 by Dave Haynes

The US media and telecoms giant Comcast has added a pair of what it calls “new collaborations” with tech firms that are intended to expand its capabilities as a digital signage solutions for targeted enterprise customers in vertical markets like healthcare, hospitality, QSR and sports and entertainment venues. Comcast Smart Solutions, which specializes in smart …

Sad News: Industry Vet Dave Petricig Of CRI Has Passed Away

July 11, 2024 by Dave Haynes

Very unfortunate news started circulating Thursday evening that well-known digital signage sales and channel vet Dave Petricig passed away suddenly, earlier in the day. A Chicago lifer, Petricig has worked for several companies in the digital signage sector, most recently as Director of Channel sales for Creative Realities, Inc. (CRI). That role, and similar ones …

US-based Creative Realities Laying Groundwork To Expand Reach Into EMEA Region

May 17, 2024 by Dave Haynes

One of the numerous panels I am moderating next week in Munich at the invidis Digital Signage Summit includes Creative Realities CEO Rick Mills. It is a session intended to look at the state of the North American market, and help European companies understand the opportunity and challenge of cracking the busy but crowded U.S. …

CRI Posts Record Revenue, Gross Profits; $14.5M Sales In Q4

March 21, 2024 by Dave Haynes

I don’t like putting too much of a focus on one company – in good times or bad – but Creative Realities is one of just a small handful of digital signage companies that are public, and therefore have to open their so-called kimono and show the rest of the industry what’s going on. And …

Old Habits Die Hard At QSR Ordering Positions: CRI Research

November 3, 2023 by Dave Haynes

Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall that digs into the ordering habits and interests of Americans when they visit fast-food restaurants – with some interesting insights like how diners are pretty set on what they’re going to …

Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research

June 29, 2023 by Dave Haynes

Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” shopping experience, breaking it down by different industries and generational preferences. Not surprisingly, younger, digitally-native shoppers are driving a push away from the traditionally sought-after qualities of convenient location, clean and …

CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media

April 13, 2023 by Dave Haynes

Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company that’s mainly focused on large outdoor shopping centers anchored by big boxes and supermarkets. Starlite Media already has some 6,000 ad faces in top markets around the US, but most of …

DSF Pulls Crowd For Louisville Meet And Mingle Event

February 16, 2023 by Dave Haynes

It looks like the Digital Signage Federation pulled a good crowd for its networking event in Louisville, Kentucky last night – with a nice fringe benefit to the meet-up being a look around the venue, the famed Churchill Downs horse racing track that is home to the Kentucky Derby. The industry association’s events are done …

Sixteen:Nine Mixer Pre-Event Panel To Explore Merger Activities In Digital Signage

October 11, 2022 by Dave Haynes

Consolidation in this industry has been expected and happening for years, and some some companies have emerged as the main actors in Mergers and Acquisitions activity. There will be few CEOs on the software, hardware or solutions side who have not fielded phone calls and taken meetings with other CEOs or the investment people they …

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