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Cineplex Digital Media

Cineplex Digital Media

Toronto DooH Screens Trigger Privacy Fuss Over Absolutely Nothing

November 17, 2025 by Dave Haynes

Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. I went into 12-year-old tween eye-roll mode the other day when I came across a story out of Toronto that dug …

New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls

January 17, 2024 by Dave Haynes

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a …

Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal

August 11, 2022 by Dave Haynes

Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues run by commercial property owner Primaris REIT. The deal sees CDM operate a network of nearly 70 digital displays at 19 Primaris properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each venue will …

Cineplex Digital Media Launches Machine-Learning Smart Digital Signage Content Engine

October 13, 2020 by Dave Haynes

Toronto-based Cineplex Digital Media has started marketing a new data-driven retail optimization platform called FLEX SmartEngine – using machine learning and a variety of data inputs to boost sales for stores and QSR operators. The built-in-house platform steadily analyzes what’s happening in and around physical stores to generate and deliver messaging based on shifting circumstances …

Canada’s Cineplex Acquired By UK-based Cineworld

December 16, 2019 by Dave Haynes

Cineplex

The Canadian entertainment giant Cineplex, which has a very active digital signage and digital OOH business unit, has a tentative deal to be acquired by UK-based Cineworld Group. With more than 11,200 screens around the globe (including a bunch of them as Regal Cinemas in the US), the proposed transaction would create one of the …

North America’s Cinema Giants Team Up On Digital Signage Management

September 25, 2019 by Dave Haynes

Toronto-based Cineplex Digital Media, whose parent company is the dominant cinema chain in Canada, has done a deal to manage the digital signage network for AMC Theatres, which is the biggest cinema operator in the US and, I think, the world. Cineplex has announced its selection “to manage and enhance AMC’s digital network at approximately …

Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores

June 5, 2019 by Dave Haynes

This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …

Fab Stanghieri On Why Canada’s Biggest Cinema Company Is In Digital Signage

May 22, 2019 by Dave Haynes

Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. Cineplex now has entertainment-centric restaurant-bars, is bringing Top Golf into Canada, sells out of home media and runs a thriving digital media group …

Video: BMO’s 200 Years Marked On Interactive Timeline Video Wall In Toronto

March 13, 2018 by Dave Haynes

This is a nice interactive wall Cineplex Digital Media put together for BMO Financial Group (Bank of Montreal) to celebrate that company’s 200th anniversary. The timeline-based wall was installed in the underground walkway system that links much of downtown Toronto – in this case on a stretch below the company’s head office. The video strongly …

EK3 Co-Founder Prigioniero Leaving Cineplex In April 2018

December 13, 2017 by Dave Haynes

Nick Prigioniero, the longtime head of a company that started as EK3 and became Cineplex Digital Media through acquisition, is stepping down in April. Prigioniero helped build the London, Ontario startup into one of the more successful digital signage software and solutions providers out there, doing ALL the work on the chain-wide deployment of menuboards …

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