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c-stores

UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets

New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger supermarkets. The study, done for the Co-op Media Network (CMN) in partnership with Lumen Research, found ads placed in smaller convenience stores (around 2,000 sq. ft.) generated twice the visibility, triple …

Vericast, Intel Partner On Context-Driven Retail Media Networks Solution

The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out of a trial deployment in 50 c-stores. The solution pairs Vericast’s “intelligent targeting technology” and Intel’s Edge software platforms “to deliver contextually relevant advertising and product information throughout the shopping experience. …