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AI (Seite 7)

AI

UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey

April 6, 2023 by Dave Haynes

Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take their jobs away. Those are key findings from a study done in the UK by one of the agencies in that region, Northampton-based Engine Creative. A survey of UK creatives organized …

Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools

March 30, 2023 by Dave Haynes

Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …

Let Me Know What You’re Doing In Generative AI …

March 16, 2023 by Dave Haynes

There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a lot of interest and discussion, but not really catching on. Remember bluetooth beacons? Artificial intelligence is getting a huge amount of attention lately, and I think the prospects for its adoption …

I Tried A Bot-Generated Blog Post, And It’s Not Bad

March 14, 2023 by Dave Haynes

My son Scott is HEAVILY into AI-generated art and has been regularly sending me samples of work created, as well as raising my limited level of understanding of what this all is and how it works – including pointing me at Dall E and Midjourney and some ChatGPT set-ups. My understanding and experience are still …

Raydiant Partners With AI-Driven Photo Edit Firm On Virtual Try-on Solution For Fashion Retail

January 6, 2023 by Dave Haynes

The San Francisco-based “digital display experience platform” provider Raydiant has done an interesting tie-up with a London, UK company that offers a virtual clothing try-on solution, extending the capability from online into physical fashion retail stores. The core capability of Zyler is allowing shoppers to see themselves in any outfit, without having to physically try …

Growth In Retail Media Networks Tops 2023 Forecast By Foot Traffic Analytics Firm

December 30, 2022 by Dave Haynes

The Silicon Valley-based foot traffic analytics firm Placer.ai has produced an interesting white paper looking at 2023 retail trends, putting at the top of its list expected growth in retail media networks. Retail media networks, long a staple of the digital world, are becoming an increasingly important part of the brick-and-mortar environment – and the …

Signagelive Partners With EyeQuant On AI-Driven Creative Optimization Toolset

December 12, 2022 by Dave Haynes

I always thought artificial intelligence and machine learning-based computer vision platforms were more interesting for analyzing how people really view digital signage messaging than the endless pitching of this technology as a way to serve ads in real-time based on the estimate of the profile, and even the emotions, of the viewer. AI-driven, camera-based audience …

How Cloudshelf Simplifies Bridging E-Commerce To In-Store Screens For SMB Retailers

November 2, 2022 by Dave Haynes

A UK start-up called Cloudshelf has come up with an accessible, heavily-automated and simple platform that helps small, mainly local retailers offer the same kinds of interactive display tools in their stores as deeper-pocketed and more heavily resourced major retailers. The company has written code that crawls and analyzes local retail sites on Shopify’s vast …

Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging

August 24, 2022 by Dave Haynes

Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that is how near or real-time data makes what’s on-screen automated and triggered, which means more timely, targeted and therefore relevant messaging. Lots of CMS software companies offer some degree of data …

LA Startup Toli 360 Marketing Interactive Try-On Mirror Displays … For Home Use

July 6, 2022 by Dave Haynes

A small LA start-up called Toli 360 is marketing interactive full length bedroom mirrors as AI-driven shopping malls that would allow consumers to source and try on clothing at home – borrowing on what has mostly been a concept in retail for the last few years. While there have indeed been flagship stores and stores-of-the-future …

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