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Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer

October 12, 2021 by Dave Haynes

The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank is very well known in digital OOH circles as the longtime, very knowledgeable head of the audience measurement bureau Geopath, but she resigned very abruptly at the start of the summer …

Broadsign, DOOHX Partner On New Online Courses Intended To Demystify The Very Mystifying World Of Digital Out Of Home

October 7, 2021 by Dave Haynes

Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep me busy; Digital OOH is very much a distinct thing – an advertising medium and separate ecosystem that uses digital signage technologies; I can’t always figure out WTF these companies are …

IT Services Firm Velocity Adds Motel 6 Lobbies To Fast-Growing Digital Signage And DOOH Footprint In US

October 5, 2021 by Dave Haynes

A really good example of how AV, digital signage and IT services are converging is an Ohio IT managed services company called Velocity, which has broadened its scope to include screen networks and even digital OOH media sales. The company has announced a partnership with a hotel group – G6 Hospitality – to deploy digital …

DPAA’s Annual NYC DOOH Summit Is Back, Both Live And On Tape

September 30, 2021 by Dave Haynes

The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era twist. The annual digital OOH-focused live event is Oct. 12th at Chelsea Piers in New York City, with the familiar day of brand and agency speakers, an exhibit area, network breaks …

MoodMedia Bulks Up In-Store Media Footprint In Acquiring Competitor PlayNetwork

September 22, 2021 by Dave Haynes

Mood Media has acquired longtime competitor PlayNetwork from its owner Octave Group, bulking up Mood’s overall footprint for in-store media solutions like digital signage and streaming ambient music. Terms of the deal were not disclosed in the announcement. Mood says it reaches more than 150 million consumers each day via some 500,000 subscriber locations in …

Quividi Adds AI-Driven Motor Vehicle Counting, Classification, To DOOH Audience Measurement Toolset

September 22, 2021 by Dave Haynes

The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. Interestingly, and I am not entirely sure why, the French firm …

The Tiresome “DOOH Cameras Are Spying On Me Thing” Is Back, This Time In Greater Vancouver

September 17, 2021 by Dave Haynes

Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet again, this time in lower mainland British Columbia. Business In Vancouver has a story up this week that poses the inflammatory question: Is your bus stop watching you again? Well, yes, …

Pattison Does Massive Digital OOH Upgrade At Re-Opened Toronto Billy Bishop Airport

September 9, 2021 by Dave Haynes

Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport – a relatively small airport that sits on an island just off the Lake Ontario shoreline and walking distance into downtown Toronto. It sees a fraction of the passenger traffic of …

London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues

September 7, 2021 by Dave Haynes

A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The company says it has access to more than 80 sites in the UK – presumably malls and mass transit hubs – to put up a large-format screen and camera system that …

Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data

September 2, 2021 by Dave Haynes

Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 …

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