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All Digital Signage, Some Snark

Iran Conflict Ripple Effect: Strait Of Hormuz Blockade Starts To Squeeze Digital Signage Supply Chains

Cityscape Doha (Image: Florian Wehde / Unsplash)

The war in Iran is no longer just a geopolitical headline – it’s now hitting the digital signage industry in very real and increasingly measurable ways. Hardware suppliers are raising prices, end-customer are reluctant to approve roll-outs and digital signage integrators start laying-off staff. With the Strait of Hormuz still blocked, one of the world’s …

Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform

Vistar Media adds Happydemics brand lift measurement to DooH platform (Image: Vistar Media)

Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …