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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns

The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …

Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies

A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …

Peerless-AV Shipping New, Simplified Generation Of Outdoor Display Kiosks Tuned To Smart Cities Needs

Peerless-AV has redesigned a set of specialty outdoor display products aimed at smart city applications, tuning these new versions to both marketplace demands and customer feedback. The suburban Chicago company has retired an older 55-inch smart city/outdoor high-bright unit and introduced new Single (KOP55XHB) and Dual-Sided (KOP55XHB2) models. The key upgrades, says Peerless-AV in PR, …

Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics

The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused on in-store digital advertising. Known most for in-store audio/radio, Austin, TX-based Mood says it does on-premise media for more than 500,000 business locations, across some 140 countries, including curated music, messaging, …